A 1-hour remote talk to deepen into users’ daily life and get very powerful micro-insights from their experiences and behaviours with products, services or brands. This experiment is particularly effective for bulding up a foundational research when the innovation challenge needs to be thoroughly explored. Also, it could be used to discuss proofs of concept with users in a very detailed way.

A moderated remote discussion that sets two consumers with opposite views one against the other. This experiment allows to instantly collect from one side or the other benefits and downsides of a product or service in a genuine and open way. It is particularly helpful when looking for ideas to improve existing concepts or develop new ones.

Forget boring focus groups, this interactive remote-talk with 5 to 7 users per time is the best option when the innovation challenge requires a strong co-design action. With this experiment you can collect ideas directly from your customers and transform them into new concepts or simply redefine an existing experience with a product/service.

This multimedial experiment aims to collect the voice of the customers by leveraging on their natural language and in-context images. It is just like entering into users’ lives for 1 to 7 days by reading written stories and watching real-time photos about how they address a specific challenge or they interact with a product or service.

Many of our experiments are designed to extract small but extremely valuable micro-insights from single users or small groups. Still, any of these insights needs a numerical sizing to give them a data-centric consistency and take safer business actions. This is the right experiment to achieve this goal, so just add it at the end of every research project to validate people-centric small data.

When your team just came up with a new product/service concept, in order to test out if the market will like the idea or not, then this landing-page navigation experiment could be the right answer. We just build up a web page with the main features of that concept and then ask to users how they evaluate it (and if they would eventually buy it). Besides direct answers we could analyze their natural behaviour on the page thanks to integrated tracking system.

If you need to evaluate how the crowd reacts to alternative product/service concepts, then it’s time for a classic A/B testing, but with a digital touch. You can compare two opposite landing pages (and we can create them, if needed), two different marketing messages or any other couple of items you are undecided about.

Sometimes to get more specific insights is a very good idea is to make people directly experience a product or service in a realistic setting. Whether it is a physical product we can send out to people’s homes or a digital service they can remotely test out, this experiment is paired with a small number of deep-dive interviews or with a quantitative survey to collect in-context feedback.

This experiment is just perfect when your team comes up with a new (or existing) interactive digital product/service and wants to test it out with potential users. The protototype test allows you to measure how users navigate on pages and interact with CTAs and features through free navigation tasks and specific qualitative and quantitative questions.