ADV Concept Creation

A powerful generator for impactful, clear ADVs that will be sure to reach the heart of your audience.
Get in touch

Benefits of this approach

Validate your creative inspiration

Sharpening your brand's communication using crowd-based insights, to maximise clarity and impact.

Listen to your customer's voice

Users’ live reactions and thoughts, clearly identify ADV's current weaknesses and strenghts.

Qualitative insights made to be measurable

Open-ended surveys transform user insights into new themes and approaches audiences will connect with.

Data-driven approach

By validating every step with data, we eliminate guesswork and deliver the ADV that performs best.

RESEARCH MODULE

Trend Exploration Sizing Survey - Open ended survey

300-500 participants
A quantitative assessment designed to uncover new ideas for communication.

By combining closed and open-ended questions, we capture insights that are both measurable and spontaneous, discovering emerging trends and themes that  resonate with your users.
OUTCOMES

Uncover themes and topics that left an impression on users and identify emerging trends before they become mainstream

Insight materials for concept creation: trends, themes they want to see in media, communication channels and new storytelling ideas

OUTCOMES

A clear ranking of each concept performance, followed by a KPI evaluation

Measured strenghts and weaknesses of each concept, which can be used for further inspiration

RESEARCH MODULE

Concept Selection Test

200-300 participants
We then scale insights with a quantitative survey, allowing users to rate concepts on memorability, clarity, creativity, and overall impact. 



This approach blends user feedback with data, identifying the stories and concepts with the greatest potential.
RESEARCH MODULE

1:1 In-Depth Interviews

20 participants
User interviews will help us bring the concepts to life.

By examining what excites, confuses, or surprises them, we pinpoint the elements that drive engagement and emotional connection.
OUTCOMES

Concept’s tests backed by the live user reaction in a real world setting

A clear list of ADV strenghts and weaknesses, gaps in storytelling, to be used to further refine the concept

OUTCOMES

A clear ranking identifying the winning concept, with a map of KPI that showcase its strenghts and weaknesses

A clear list of actionable insights that can be used

RESEARCH MODULE

Final Concept Validation

200-300 participants
The winning concepts will go through a final round of testing.

By combining insights from interviews and surveys, we refine and prioritize the concept that best captures the right audience insights and brand values.
Get in touch
CASE STUDY

ADV generator: a way to lead your creative team and drive user engagement

CHALLENGE

A leading utilities company in the Italian market had a well-defined communication strategy, but struggled to evolve its creative expression across digital channels.

The challenge was to generate  test fresh, relevant ideas that could carry across formats.

APPROACH

We began with an exploration survey to identify emerging trends, themes, and communication strategies that were capturing users’ attention.

These insights were translated into clear, user-led narratives and shared directly with the client’s creative team, which developed multiple advertising concepts.

OUTCOME

The research and creative journey empowered the brand to design a distinctive campaign, grounded in user testing.

Thanks to quantitative exploration and validation, the final creative concept emerged as both relevant and engaging, successfully hooking users.

Get in touch

Trusted by